Death of the Ad Slogan

The 1980s and 90s gave us commercials with slogans that would run in different scenarios for several months. Think of the “Dude, you’re gettin’ a Dell” or “Yo quiero Taco Bell”. These ad slogans were easy to remember and created a pop culture phenomenon and following for the company. It was like a commercial catchphrase that was easy for consumers to engage in an applicable to several different commercial ideas. Was this their tagline for the company? Not necessarily.

These commercials were catchy and funny. People were entertained by the ideas, followed the characters, and produced a long-lasting impression on the pop culture landscape. These commercials spawned merchandise and several commercial spots that strengthened the campaign idea.

But what about today’s commercials? Even the ‘best’ commercials or the most popular commercials don’t have the longevity of the aforementioned spots. You don’t see people quoting the Old Spice’s “The man your man could smell like.

Is this a change  in our society or a change in the advertising climate?

I personally think this may be a change in advertising. Don’t get me wrong, I think the commercials out right now have incredible concepts that can run in different situations, but I don’t think they are as easy to remember. I think they have memorable lines people can still quote and eventually make their way into pop culture, but they don’t always include the company name. By creating these funny commercials which work their way into our hearts, they are inevitably leaving their brand out in the cold, heartless world of the consumerism.

By creating clever lines that combine humor and brand loyalty, advertising can retain their staying power.

12 thoughts on “Death of the Ad Slogan

  1. I think this is a change in our society and in our advertising climate. There has been a marked trend in the departure from these catchy slogans but I think it’s because consumers have become smarter and advertisers have had to respond. In the 80s, 90s and even early 2000s it was fun and somewhat cool to be walking around saying stuff like “Dude, you’re gettin’ a Dell” or asking a friend what they’re doing only to get the response, “You know, just watching the game, havin’ a Bud” even though that’s not at all what was occurring (see Budweiser “Waz up” campaign). Now, I think people subconsciously (or maybe consciously) don’t want to be seen or thought of as walking, talking ads. There is now a certain stigma towards advertising, so now ads must capture or entertain audiences rather than subject them to mindless memes. Don’t get me wrong, I enjoyed the fun slogans. But, as consumers have evolved, advertising has been forced to as well.

  2. I’ve been browsing on-line more than three hours these days, yet I by no means discovered any fascinating article like yours. It is beautiful value enough for me. Personally, if all web owners and bloggers made just right content material as you probably did, the web might be much more helpful than ever before.

  3. I absolutely love your blog and find most of your post’s to be exactly what I’m looking for. Does one offer guest writers to write content for you? I wouldn’t mind composing a post or elaborating on many of the subjects you write concerning here. Again, awesome web site!

  4. I think this really is among the most significant info for me. And i’m glad reading your post. But want to remark on some common points, The internet site style is ideal, the articles is really excellent : D. Good job, cheers

  5. An attention-grabbing dialogue is price comment. I believe that it truly is greatest to write far more on this matter, it may not be a taboo topic but generally folks are not sufficient to speak on such topics. Towards the next. Cheers

  6. I absolutely love your website.. Pleasant
    colors & theme. Did you create this web site yourself?

    Please reply back as I’m hoping to create my very own site and would like to find out where you got this from or just what the theme is named. Kudos!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s